This blog is part of a three-part cause awareness day campaigns series. Check out parts one and two: Is your nonprofit ready to launch a digital cause awareness day campaign? and How to create an impactful digital cause awareness day campaign. Do you have a project in mind? We’d love to hear about it.
You may find that even if you’re ready to launch a cause awareness day campaign (more on this in our first blog of the series), and have a plan in place (more on this in the second blog), you may want some help to take it to the next level.
Partnering with a social impact creative agency can help to bring perspective (what’s worked, and what hasn’t) from similar organizations, complement the skills you have in-house, and offer innovative solutions to sticky problems. Here are a few of the ways that a social impact creative agency can help you to create a compelling cause awareness day campaign:
1. Better define target audiences:
You may have a general idea of who your target audiences are. For example, these could be: policymakers, researchers, practitioners, etc. A social impact creative agency can help you to go a step further, digging beyond their role to define their attributes, beliefs, and behaviors. Gaining this level of understanding is key to developing an effective campaign strategy.
2. Compelling messaging:
Your message should make individuals stop scrolling and take action. When you’re inside of an organization, it's easy to get caught up in all of the history, lingo, and specific terminology: An agency can help translate your content into messages that are concise, engaging, and easy to understand.
3. Sophisticated SEO & analytics tracking:
An agency can work with you to implement your goals, tags, and keyword targets in order to maximize your conversions (a desired user-action such as downloading a resource or signing a petition). An agency can also set up sophisticated analytics systems (using Google Analytics, or Google Tag Manager) to measure beyond ‘clicks’ or ‘signatures’ to understand the nuance of how your audience is engaging with your content.
4. Strategically-designed creative:
An agency can use data to inform the design of your creative assets (e.g. social media graphics). Through research, a social impact creative agency can determine the visual identity of the campaign that will align with your target audience’s needs, values, and preferences and have the greatest impact.
5. Get buy-in.
An agency can also help facilitate collaboration within your organization and, by serving as an outside, expert voice, can help to flatten power dynamics among stakeholders. If needed, an agency can also help to communicate the value of your digital cause day awareness campaign to the people who need to hear it.
Missed our first two posts on creating your cause awareness day campaign? Check out: Is your nonprofit ready to launch a digital cause awareness day campaign? and How to create an impactful digital cause awareness day campaign.