Joshua Burcham
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Rethinking Radish

I am very excited to announce the launch of Radish Lab's new visual system and website!

Our first virtual happy hour when we thought we would be back in the office by April.


At the close of 2019, our team sat down to take a closer look at our brand. As an organization nine years in the making it was time to assess where we had grown from and where we wanted to go. The foundational elements of who we were as a company had not changed but we had a team of new people and aspects of our approach had shifted over the past few years.

We realized that we needed an entirely new visual system that captured the Radish spirit while setting us up for future evolutions of the business. By the start of 2020, our rebranding and re-web initiative, Project Daikon, had begun. It was only a few months after starting this project that COVID-19 forced us, alongside millions of others, from the office and into our homes. In the midst of contingency planning and an incredible amount of uncertainty, the team rallied to keep Project Daikon moving.

Since day one of sheltering-in-place, we’ve seen how committed our team is to the work and our mission—from continuing to build our diverse client portfolio to advancing internal and external equity initiatives and just being there for each other when times get tough. 

We saw our values of empathy, curiosity, and kindness being lived out on a daily basis. This unified sense of purpose is what allowed us to grow the team in 2020—welcoming new Radishes across all of our departments—Project Management, Strategy, Design, and Development. 

As the temperature climbs alongside the percentage of the population vaccinated and the world begins to reopen, we know that, as individuals and as a company, there is work to do.

For Radish Lab, 2020 was a call to action:

  • To continue to strengthen our commitment in supporting organizations working behind-the-scenes and on the frontlines of society’s most pressing issues—including climate change, human rights & social justice, poverty, education, and mental health and healing
  • To acknowledge, assess, and take actions that move the needle on working toward racial equity
  • To continue to deepen our understanding of our role and responsibilities within the social impact space

Welcome to this new chapter!


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