Sesame Workshop

Expanding an iconic brand for a new audience

Refugee children dancing with muppets
Sesame Workshop

Helping Sesame Workshop engage children in displaced communities.

Sesame Workshop is the nonprofit behind Sesame Street. Sesame Workshop reaches far beyond the programming of a television studio, educating and inspiring kids in over 150 countries worldwide.

With support from The LEGO Foundation, Sesame Workshop’s Play to Learn program helps child refugees build essential life skills through play.

Radish helped develop branding for the target audience of displaced and host community children in Bangladesh, Jordan, and Lebanon. The visuals had to be sensitive, and relevant to those kids.

Doing the research

To make sure our guidance was culturally appropriate, we worked closely with BRAC, an  international development organization based in Bangladesh that partners with Sesame Workshop to work directly with the Play to Learn initiative’s intended audiences.

Fun and energetic visuals that speak their language

BRAC provided invaluable guidance and feedback on color palettes, patterns, and symbols. That helped kick start our visual research into the colors, shapes, patterns, and visual cues seen in day-to-day life for people in Bangladesh, Jordan, and Lebanon.

Pulling inspiration from architecture, textiles, and botanicals, we created fun and energetic visuals that engage children and complement the existing Sesame Workshop brand guidelines.

Photographic inspiration provided by the BRAC team to guide the design process.

We hand illustrated 80+ custom icons that adhere to cultural standards. Concepts visualized range from family and people to learning, and programmatic materials.

We created patterns inspired by the tessellations and repetition seen on historically significant architectural buildings, but also provided flexible options for more universal and playful child themed imagery.

    We helped develop a guide consisting of 50+ pages of new visual branding, detailing how to use the components across Play to Learn materials.

    We created various collateral pieces, including a flexible report and Powerpoint template with support documentation, posters, flyers, play mats, and more.

    What was really impressive was their willingness to stand behind their creative vision, which is really what we were paying them for. They did more than offer technical expertise or put up a website; they gave us guidance on how to best demonstrate our strengths to the world.
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