Sparking dialogue and taking action.
The campaign launched alongside a panel discussion on Holocaust distortion moderated by CNN. The campaign was shared widely on social media, from the accounts of the European Commission to that of the UN Secretary-General António Guterres. It also sparked online discussions and debates: In a comment section, one student remarked, "Like three people in my class of 19 people have never heard of it [the Holocaust]."
The materials were translated into French, Hindi, Kiswahili, Portuguese, and Spanish, and approximately 50% of visitors to the campaign’s website took action (interacting with content, sharing content, downloading assets, etc.).