Activating a global community of changemakers in the midst of crisis

With an urgent call-to-action that COVID-19 could set back humanitarian progress by decades, UNICEF USA’s special events team was tasked to translate their cornerstone winter ball into a fully-virtual fundraising event.

Working with the central theme of “Changemaker,” we rapidly developed a distinct event look and feel, landing page, collateral, and promotional video to generate interest, energy, and excitement around the event. 

In total, UNICEF USA raised over 4.6M dollars from this event to directly support their lifesaving work.

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Brand & Visual Identity, Campaigns, User Interface Design, Web Development
Human Rights
Little girl smiling with mask on and flowers in her hair, wavy lines flow in the background
    Our monthly search meetings with Radish allow us to take a step back, think big picture and move beyond what’s up, what’s down to focus on true goals and objectives.
    We are so proud of and grateful for our collaboration with Radish Lab on Wings' brand refresh and website overhaul project. From day one, the Radishes approached this project with extreme care, compassion, creativity, and reverence for the needs of adult survivors of childhood sexual abuse. They brought what is intrinsic in their DNA as a company to this effort, which fully aligned with all aspects of trauma informed care – and partnered with us to achieve a beautiful, resilient, impactful outcome. This project exceeded our expectations and sets Wings on a powerful trajectory going forward.
    WINGS Foundation
    For us, Radish’s biggest strength is their strategic advice. [...] They don’t just dive in to make something look nice. They force you to think about audiences, purpose, usability – and for that we are very grateful.
    International Holocaust Remembrance Alliance
    The site is beautiful and functions so well. We are very excited to share this product with our partners and have a site that demonstrates how we are evolving and expanding our work. [...] You have made this experience so seamless, painless, and enjoyable for us.
    BRAC Ultra Poor Graduation Initiative
    What was really impressive was their willingness to stand behind their creative vision, which is really what we were paying them for. They did more than offer technical expertise or put up a website; they gave us guidance on how to best demonstrate our strengths to the world.
    Enodo Rights
    They foster good communication and make sure both teams are on the same page. Their support makes it much easier for us to make informed decisions.
    National Alliance of State & Territorial AIDS Directors (NASTAD)
    Their exceptional communicative style made this project run more smoothly than I've experienced with other vendors; they were open, honest, and clear, which are incredibly beneficial to the successful execution of a project.
    Climate Central
    Radish Lab takes an amazing, holistic approach to client work. They were extremely adept at helping us develop our vision for the site, keeping to our established schedule, and finding creative solutions for any obstacles that arose. They are highly talented, motivated, and exceptionally personable.
    Family Online Safety Institute
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      Animal Legal Defense Fund
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