Fulcrum makes an intuitive app that enables businesses to collect field data with no-code mobile apps. These apps can instantly be deployed for use, and collect data without an internet connection.
We worked closely with Fulcrum to reposition their app, provide a consistent design, and help them create messaging that resonates with their ideal audience, giving them a web experience you’d expect for an innovative SaaS product.
Rather than showing features first, we targeted who would benefit from using Fulcrum.
Each page was reorganized to prioritize that information. Then target audiences could learn exactly how Fulcrum solves their industry-specific problem.
The new value propositions convey the benefits clearly, and the most persuasive points are emphasized.
Compelling copy works best with a realized and thought-out approach to design. We improved visual consistency across the website, building a distinct brand image among the competition. Strong visuals of the app were designed to demonstrate the app’s use cases with clarity.
Users can find everything they need to know without effort, because the site navigation is clear and the UX is smooth and intuitive. Visuals explain what words can’t.
It all comes together in harmony with their lead generation strategy.
We developed a library with a mix of gated and non-gated resources for Fulcrum to use as lead magnets.
To further iron out acquisition, we created a better onboarding process by extensive user testing and tweaking the results.
Our work with Fulcrum is ongoing. We provide continual updates to the website, tracking soft conversions, optimizing CTAs, and making a visually appealing resource center.
