Research for Action (RFA) is passionate about high-quality education and advancing racial and social justice. They came to us because their website wasn’t serving them: Users couldn’t quickly locate the content they needed, or understand the full breadth of RFA’s expertise as a national program and policy organization.
We set out together to create an engaging, boundary-pushing website that would communicate RFA’s expertise in a clear, beautiful, and grounded way, to an audience ranging from educators to policymakers.
When it came to bringing RFA’s expertise to life, we needed to balance ideas of creative expression and professional restraint, while generating the feel of an inviting, authentic, and hands-on organization.
To accomplish this, we designed custom illustrations, and applied them throughout the website to bring warmth, and a personal touch to the descriptions of RFA’s expertise, projects, and approach.
As a research-focused organization, RFA has an incredible amount of information to share with a variety of audiences: policymakers, practitioners, philanthropists, and the public at local, state, and national levels.
To make sure that each of their audiences would be able to find exactly what they need, we performed an audit to build a picture of RFA’s content universe. Then, we collaborated to develop a ‘mega menu’ and highly filterable resource library – allowing users to navigate multiple levels of content to find exactly what they are looking for, right when they need it.